The Race Equality Award: Enterprise Rent-A-Car

Finalist for Business in the Community's Race Equality Award 2019

Award Type: 

Enterprise Rent-A-Car: Representing diverse communities to drive ambitious growth 

Since arriving in the UK in 1994, Enterprise Rent-A-Car has grown quickly. In the past five years, it has grown 35% and now operates out of 460 locations and employs more than 5,000 people. 

What hasn’t changed in that time is the stigma attached to the transport sector, and attracting and developing talent from ethnic minority backgrounds has long been a challenge.  

As a large recruiter of UK graduates, the company knows it has a responsibility to better reflect the communities it serves and it has worked hard to attract the best talent by improving the way it talks to its stakeholders. 

Promoting diversity and inclusion is now part of the blueprint for directors to follow in running their business; 25% of the training budget is spent on promoting diversity and all managers are measured on the diversity of their teams in their annual review. 

The business has been building stronger relationships with universities that have a high black, Asian, and minority ethnic (BAME) population from which to recruit. To make sure BAME hire is above the local or regional average, the company will make sure there is BAME representation at university career fairs, for example. 

Candidate application forms are kept neutral and do not make hiring managers aware of their grades or university experience. And most recruitment is done in-house, rather than through an agency, to maintain the focus on promoting diversity. 

Since the business started focusing more heavily on diversity, it has opened more than 200 new locations in the UK, customer satisfaction has improved and its BAME workforce has increased. Almost 30% of employees hired last year were BAME employees, and 20.3% of interns and placement students were BAME hires. 

The information in this impact story has been supplied by Enterprise Rent-A-Car